Louis Vuitton Loses Ground as World’s Most Valuable Luxury Brand

BY Bibby Sowray | 19 June 2013 The scarf Eine has designed for Louis Vuitton Having created one of the most successful graffiti-inspired collaborations of all time when it incorporated the work of the late Stephen Sprouse, Louis Vuitton is doing it all again, this time with Eine. Related articles The many faces of Louis Vuitton’s chequerboard collection Street artist Eine, AKA Ben Eine, is best known for his alphabet lettering that adorns many a east London shop shutter in the trendy Brick Lane and Shoreditch areas, and he is a contemporary of Banksy and Gorillaz co-creator Jamie Hewlett. He began his career as an underground artist but found fame of a sort when David Cameron gifted a piece of his work, ‘Twenty First Century City’, to Barack Obama in 2010. IN PICTURES: The many faces of Louis Vuitton’s chequerboard collection Now he’s designed artwork which is emblazoned upon Vuitton’s ‘Giant Square’ scarf, which measures an impressive 136cm x 136cm, and will launch exclusively at Selfridges Oxford Street on Monday. Titled ‘Great Adventures’, the neon-lettered artwork on the scarf illustrates “how I feel, every time you get off a plane in a new city, it is the beginning of an adventure, all about new encounters,” says Eine. To celebrate the collaboration, Louis Vuitton will open a new pop-up space dedicated to Textiles on the Ground Floor at Selfridges, and the man himself will be there from Friday, June 21 until Sunday, June 23 graffitting the space in preparation for its grand opening on Monday.

Power bills to rise?

The two companies have been locked in a bitter feud ever since LVMH, which owns Louis Vuitton and dozens of other luxury brands, revealed that it had secretly built up a 17 per cent stake in the family-dominated Hermes. LVMH, led by tycoon Bernard Arnault, later built this holding up to 22.6 per cent prompting Hermes to cry foul and accuse Mr Arnault of surreptitiously trying to add Hermes to his large stable of brands. In its accusation at a French business court, Hermes accuses LVMH of using highly complex financial instruments set up by top French banks that enabled it to conceal its buying spree from French regulators. Hermes demands that LVMH sell back the stock to the three banks — Societe Generale, Natixis and Credit Agricole — which are themselves accused in court of acting as de-facto fronts for the alleged takeover attempt. The courtroom battle is the latest in a barrage of legal proceedings launched by Hermes against LVMH, whose spokesman told the French newspaper that the accusations by Hermes were unfounded and part of wider slander campaign. Story first published on: June 19, 2013 18:38 (IST)

The team is still building its new wing and getting its second boat ready after the first one was wrecked in the May 9 crash that claimed the life of strategist Andrew Bart Simpson. Americas Cup officials recently said they hoped Artemis would enter the Vuitton Cup round-robin against Luna Rossa Challenge and Emirates Team New Zealand at the end of July. But its possible that Artemis will not race at all until the semifinals beginning Aug. 6. The winner of the round-robin can advance directly to the finals; otherwise, the semifinals are the first races that really count. The winner of the finals faces Oracle Team USA in the Americas Cup in September. Outteridge won a gold medal in the 49er class at the London Olympics in 2012. He was the helmsman for Team Korea in the 2011-12 Americas Cup World Series before Artemis lured him for the 2012-13 season. He was steering the Artemis boat when it capsized near Treasure Island.

Nathan Outteridge (on the right) is set to steer the Artemis boat in the Louis Vuitton Cup. (Clive Mason/Getty)

With Fall comes a whole host of fashions and accessories. Louis Vuitton teamed up with sibling fashion duo Jake and Dinos Chapman a.k.a. the Chapman Brothers to go in on the Fall/Winter Accessories collection. Known for their eye-catching and provocative designs, The Chapman Brothers brought a new element to the Louis Vuitton brand. The bags and scarves are adorned with a heavily embroidered and colorful pattern, compliments of the Chapmans. The edgy patterns have navy blue and red bases, with owls, vines, flowers, sharp-teethed koalas, and even an eye ball as part of the design.

Chapman Brothers x Louis Vuitton Fall/Winter 2013 Men’s Accessories Collection

Theyre also, of course, traveling by private plane. The video has sparked criticism from all over the world, prompting Thailands Office of National Buddhism to announce it is now monitoringAthe monks for inappropriate behavior. The agencysAdirector-general Nopparat Benjawatananun said this week : When Lord Buddha was alive, there wasnt anything like this. There were no cars, smartphones or cameras, so the rules were much simpler. While the monks need to keep themselves abreast of new knowledge, current events and technology, they are restrained to choose the appropriate tools. Nopparat added that the Buddhist monks in the video were acting inappropriately, not composed and not adhering to Buddhas teachings of simplicity and self-restraint. Glad thats settled. He did, however, offer one interesting piece of data by way of explanation: AIn many cases, it was the followers who gave the monks the luxury. Some bought them sports cars. This is by no means necessary. While it is ridiculous that followers of Buddhism would think 1) a Louis Vuitton bag is a cool thing to buy and 2) they should totally give it to a monk to show their appreciationwe think carrying logo purses is gross regardless of your commitment toAasceticism.

Price guarantee

To by and Hermes bag today could mean being on a waiting list for months but now Christie’s offers the opportunity to snap one up immediately. Here, Femail exclusively shows you a selection of the bags going to the highest bidder. Christie’s Selection Brights lot features some eye-popping summer shades to spruce up tired wardrobes Top seller: Lot 33, the 2011 35cm amethyst matte crocodile Birkin bag has a whopping final sale estimate of up to 26,000 Two Hermes beauties: A 2010 rouge cerise bag with padlock, keyfob, dustbag and box, estimate: 6,000 – 8,000 (left) and a 2010 jaune d’or and pumpkin bag, estimate: 5,000 – 7,000 (right), both 35cm Epsom leather Birkins with silver palladium hardware Lot 54: A 42cm 2007 monogram canvas ellipse bag by Louis Vuitton, with goldtone metal hardware and fittings for a shoulder strap, estimate 500 – 700 The highest lot in the sale is an amethyst matte crocodile Birkin Hermes bag with an estimate of 24,000 – 26,000. The auction house have said they expect the entire auction total to raise in the region of 400,000. The handbags feature among an enticing collection of 102 exquisite items, including a variety of day wear, larger luggage, jewellery and limited edition pieces by iconic labels including Chanel and Louis Vuitton. Bidding opens today and will run for 10 days providing opportunities for those around the world to land some of the most sought-after designs ever created, with some dating back to the 1950s. One Direction polish off the bullies! Boy band launch varnish and stationery range to fight bullying in schools Highlights include 40 classic Birkin and Kelly bags covering a spectrum of bright spectacular colours to brighten webblog up summer wardrobes and a stunning selection of exotic leathers. The price points ensure there is something for all tastes and budgets.

All we ask for is reasonable proof of the report being currently available at the lower price. If you do find a lower price, contact Claire Cole on: +44 (0)1527 573 738 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below Price: $ 125.00 Report description Datamonitor’s LVMH Moet Hennessy Louis Vuitton SA – SWOT Analysis company profile is the essential source for top-level company data and information. LVMH Moet Hennessy Louis Vuitton SA – SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. LVMH Moet Hennessy Louis Vuitton (LVMH or the company) produces and retails luxury goods under various categories and brands. The company is headquartered in Paris, France and employs 77,302 people. The company recorded revenues of E17,053 million ($23,782.1 million) during the financial year ended December 2009 (FY2009), a decrease of 0.8% compared to 2008.

Top seller: Lot 33, the 2011 35cm amethyst matte crocodile Birkin bag has a whopping final sale estimate of up to £28,000

Vuittons brand value declined 12 percent from a year ago to $22.7 billion, Millward Brown Optimor estimated in its 2013 BrandZ study. While the bagmaker owned by LVMH Moet Hennessy Louis Vuitton SA (MC) remains the most valuable luxury brand for an eighth straight year, rivals are better managing the trade-off between exclusivity and affordability, according to the report. The value of PPR SAs (PP) Guccis brand surged 48 percent to $12.7 billion, ranking it the third in the luxury list, while Pradas worth soared 63 percent to $9.45 billion, placing it fourth, Millward Brown Optimor said. Hermes stayed in second place at $19.1 billion, unchanged from last year. As consumers make room for those luxuries that make them feel better by trading down on other items, it is the middle-of-the-road brands that are feeling the impact of this polarisation, Millward Brown Optimor said in a statement. Rolex, Chanel, Cartier, Burberry, Fendi and Coach rounded out the top 10 most valuable luxury brands in the Louis Vuitton Delightful study. Pradas surge was the fastest across 13 categories measured by Millward Brown Optimor, placing it 95th out of 100 brands overall. Apple Inc.

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