Julie de Libran: Louis Vuitton’s secret weapon

Vuitton Tones Down for Russian Tastes Aside From Prices

One of the first pieces she produced at Louis Vuitton was the wonderfully understated Sofia bag, which has since been seen on the arm of every celebrity from Kate Moss to Kirsten Dunst. ‘I bumped into Sofia on the way to meet Marc, which felt like a sign,’ she smiles. ‘But from our first conversation I felt like I’d known him for so long. We shared so many references.’ While the New York-born Jacobs has become a part-time naturalised Parisian, dividing time between his own Marc Jacobs labels in America and Vuitton in Paris, de Libran’s journey went the other way. When she was eight years old, her father decided to move the family to America. ‘He was having his American dream moment,’ says de Libran. ‘He sold our entire estate near Aix-en-Provence – the house had been in the family since the 1500s.’ If this sounds dramatic, it is perhaps explained by the fact that he lost his father when he was 14 and his mother when he was 20.

Welcome To Poland’s First Louis Vuitton Store: “Open Your Bag Please”

Who put this much make-up on our T.O.P ? T.O.P seems to be channeling his inner Hugh Hefner and by golly dare I say it, it just ain’t working. He’s young and one of the hottest stars and this look just ages him by 10 years. Put a cigar in his mouth, a glass of champagne in his right hand and a blonde bimbo on his left and they’ll dub him the new Korean Playboy. Lee Byung Hyun ? could wear a paper bag as a suit and he’d still look fine. Am I feeling the double-breasted blazer?

Fashion Dissection: Who Rocked It Best At “Louis Vuitton” Opening Event

When I ask how many of those bags they hope to sell, he answers: 2,700 BMW cars were sold last year in Poland. Thats quite a lot considering the price of these cars is 50,000 euros. Fifty thousand euros for a car is not the same as 20,000 for a handbag, I point out. Ask women. Many would prefer the bag, he answers. A buyer often behaves irrationally, so there is no way to tell who will buy what in the Warsaw store, explains Eggs. “I visited our shop in the south of Italy once. There was a young boy, at most 16 years old, who came to buy a leather belt for his mother. The few hundred euros he paid were mostly in change he had been saving the money for two years.

Petersburg as well as online as Russias middle class grows, researcher Planet Retail reports. Sales of luxury goods in Russia expanded 6 percent to $8.8 billion last year, versus 4.6 percent in 2011, helping reverse a 20 percent decline between 2007 and 2009, according to Euromonitor International Plc. While thats slower than Chinas 18 percent luxury growth in 2012, its far better than western Europe, where sales fell 1 percent last year as the debt crisis weighed on domestic spending, the researcher estimates. What were seeing now is a comeback in Russian demand for luxury goods, said HermesInternational SCA deputy chief executive officer Patrick Albaladejo. God-given Talent European brands such as Vuitton have already started toning down the bling as they contend with homegrown Russian labels such as Vika Gazinskaya, Alexander Terekhov and Uliana Sergeenko, who reckon they know better what shoppers want. Terekhovs latest collection features simple silk floral dresses, while Sergeenkos spring couture covered more flesh than it showed. Sales of Gazinskayas collections of 1,500-euro ($1,980) dresses have doubled in the past year as shoppers seek something different, said the 24-year-old designer. With 25 outlets, including in Paris, New York and Hong Kong, Gazinskaya says shes seeking investors to fund more expansion.

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