Louis Vuitton’s “slow” road back to prestige
Customers are given the option to have their initials on the travel bags just like the initials brightly painted on the antique trunk. Celebrities such as Katie Winslet and Blake Lively are said to have taken part in this historic ritual. If customers dont wish to have their initials in big letters on the bag, they can choose to have them hot stamped onto their bags tag, free of charge. Every productsymbolizes the travel spirit, Dobkin said. You can see that even in the Lockit shoes, which are really popular. Theres a small lock that hangs off the zipper. Another part of the legacy is that everything in the store is handmade in artists workshops. The bags come from workshops in France, the leather from France and Spain, and the shoes from Italy. Even the holes in the belts are hand painted on the inside so that they match the top color, Mizrahi said. This sense of culture is felt not only in the summer and pre-fall collections that the store offers, but also in the store itself. When Greek architect, Panagiotis Chatzinas, designed it, he wanted it to be similar to the other Louis Vuitton stores around the world.
Louis Vuitton Raised Most Non-Leather Handbag Prices, HSBC Says
Louis Vuitton is trying to take the slow road back to its dominance as a luxury retail brand, riding the back of a llama-like animal and a $2.56 billion acquisition. As I noted recently, the French vendor of elite handbags, clothing, jewelry and champagne has lost some of its shine. While it is still the worlds number one luxury brand, it has given up luster to rivals like Prada and Gucci. Luster is everything in the allure of the luxury world, so LVMH Moet Hennessy Louis Vuitton (the full name-dropping moniker of the company) is doing what it can to polish up. Its latest move: Its spending $2.56 billion to acquire 80 percent of Loro Piana, an exclusive Italian textile firm and clothier that hails from near Lake Como, a place where George Clooney hangs out. Loro Piana represents the opposite of the fast fashion trend epitomized by the likes of Zara and H&M.
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‘It was just beachwear,’ says de Libran. ‘I could never find anything I liked. So my mother, who had always worn YSL, Sonia Rykiel and then Chanel, would take me to fabric shops and I’d design what I wanted and have it made up for all those parties, proms and things.’ Her father, seeing the signs, enrolled her in fashion school, at the Marangoni in Milan. ‘Milan was difficult at the beginning, especially the weather, but I loved the Italians. I didn’t go home for a year and a half.’ De Libran, it turns out, comes from entrepreneurial, if aristocratic, stock. Her father, once settled in California, brought French bread and pastries to the West Coast, with the Champagne Bakery and Figaro in Los Angeles. Her brother, who followed him into the business, is now with Starbucks, working on improving its food offering. And her sister, a resident of South Kensington, is married to the antiquarian Simon Phillips, a founder of Masterpiece, the de luxe London fair for significant art and antiques. Her mother runs a successful interior-decoration business in North Carolina.
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Julie de Libran: Louis Vuitton’s secret weapon
The euros strength against some currencies may lead LVMH to charge more, Chairman and Chief Executive Officer Bernard Arnault said Jan. 31. Vuittons price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yens slide on sales, the company said Feb. 20. In addition to protecting margins, the price increases must be seen, in our view, as a means to accelerate LVs repositioning towards more leather, Belge wrote. The decision will probably weigh on the number of items sold, though its the right thing for brand equity longer term. Vuittons 2013 sales may rise 6 percent, excluding currency moves, while volume may decline 2 percent to 3 percent, Belge wrote.