LVMH shares jump as Louis Vuitton calms worries
Here are the first campaign images from the Oscar-nominated actress new gig as the face of Louis Vuitton. The ads, which will appear in September and October magazines, are for the brands new handbags, the W and the Capucines. Michelle Williams was selected by Louis Vuitton for her independent spirit with which she has forged her path through Hollywood defined by her outstanding talent, her passion for craft, and her choice of daring and challenging roles, the French fashion house said in a statement. [via PEOPLE] [Courtesy Louis Vuitton] Williams, 32, is no stranger to Louis Vuitton. In February 2012, Williams donned a burnt orange LV gown for the 84th Academy Awards. (While she was a winner on the red carpet, the My Week With Marilyn starlost the Best Actress Oscar to the one and only Meryl Streep ). [Courtesy Getty Images] Williams, who was most recently seen in Oz the Great and Powerful as Glinda the Good Witch, is currently filming the World War II movie Suite francaise with Kristin Scott Thomas.
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DIAGNOSIS 1 Leo Wood As a letter to the Financial Times put it bluntly: when even the cleaner has a Louis Vuitton handbag, the brand has a problem. The French icon has to convince the highest spenders that the entire feel of the brand is out of reach of everyone apart from a rarefied elite. First, LV can use market research to ensure it does not lag behind its peers in adapting to changing trendssuch as the shunning of ostentatious logos. Exhaustive focus groups among the ultra-high spending segment will anticipate maturing tastes in luxury and discover what will ensure loyalty. Luxury is difficult to get right online and clients may not use e-commerce, but LVs digital set-up feels cumbersome. The website is a critical brand extension, acting as a virtual storefront. The brands digital strategy needs a revamp to serve a world where clients research the brand online and via smartphone.
Michelle Williams named new face of Louis Vuitton
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Williams poses with her now trademark short blonde hair, holding a W handbag. Her hair was done by Sam McKnight and the makeup was done by Stephane Marais. In a statement, Louis Vuitton said Michelle Williams was selected by Louis Vuitton for her independent spirit with which she has forged her path through Hollywood, defined by her outstanding talent, her passion for her craft, and her choice of daring and challenging roles. People reports Williams had a prior relationship with the brand, wearing one of their gowns to the Oscars last year. The pictures will be seen in the September advertisements, while a different show, featuring Williams carrying the brands Capucines bag will make its debut this October. GlamScene reports the first ads will premiere in Marie Claire France before they make their rounds to other magazines.
Louis Vuitton needs to regain its lost exclusivity
“It is a relief that there is an improvement in the second quarter and that the margin (at LV) stopped deteriorating,” said Zurich-based Andrea Gerst, who helps run the Julius Baer Luxury Brands fund with 417 million euros ($551.92 million)under management. Referring to Louis Vuitton’s performance regionally, Guiony said trading in Asia was “flattish,” in the United States “in the mid-single digits” while in Japan and Europe, it was “a bit higher or a bit lower than double digit.” Guiony added that the bulk of Chinese demand today was from tourists and estimated overall Chinese demand for the brand to be in “mid-single digits” terms. Analysts estimate that growth in the global luxury goods industry will slow down to around 6-8 percent in 2012, or about twice the level of global GDP growth depending on estimates, compared with 10 percent growth last year. Luxury investors and analysts said they expected trading to continue to improve Get More Information in the second half of the year, partly thanks to the return of Chinese customers, the world’s biggest buyers of luxury goods. “We expect a slow but steady recovery of Chinese luxury demand because of the underlying appetite for luxury and wealth creation continuing,” Gerst said. In the past year, China’s luxury market, which had been the industry main growth driver, was hit by a slower economy and the government’s crackdown on the country’s tradition of gift-giving to facilitate transactions and deals. LVMH rival Kering on said on Thursday the slowdown continued in China but earlier this week Swatch Group (UHR.VX), the world’s biggest watch maker, said it expected Chinese demand to improve in the second half.