Michelle Williams’ Louis Vuitton Campaign Is An Edgy Turn For The Star (PHOTOS)

LVMH shares jump as Louis Vuitton calms worries

Shoppers walk past a Louis Vuitton store in Shanghai in this March 8, 2011 file photo. REUTERS/Aly Song

Fortunately, it looks like that fearlessness has paid off with a new gig as the face of Louis Vuitton . The actress stars in the fashion house’s autumn/winter 2013-14 campaign, which focuses on two new handbags, the W and the Capucines. Sporting wine-colored lips, dark brows and her signature cropped haircut, Williams looks particularly edgy in the Peter Lindbergh-lensed shots wearing clothing from the fall collection. It’s certainly a far cry from the young girl we met on “Dawson’s Creek.” Of course, this announcement isn’t too surprising — remember how great Williams looked in her show-stopping Louis Vuitton gown at the 2012 Oscars? This partnership is also particularly noteworthy, since it marks the star’s very first major fashion campaign. (Williams did star in the Band of Outsiders lookbook back in 2012, though.) You can catch her new Louis Vuitton ads in Marie Claire France on Aug.

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In a behind the scenes video released by Louis Vuitton, the 32-year-old is seen getting into character for her model moment: pouting, smiling, posing seriously and bursting into giggles, as the company’s large creative team looks on. Scroll down for video Model moment: Michelle Williams smoulders in Louis Vuitton’s autumn/winter 2014 campaign, but it took an army of hair-stylists, make-up artists and photography assistants to capture the perfect picture Perfect shot: With wine-colored lips and dark eyebrows, the actress models two of the French fashion house’s latest handbags, the W and the Capucines, while taking direction from famed photographer Peter Lindbergh ‘It’s like falling in love, I fall in love with characters like falling in love in life,’ said Ms Williams during the shoot. ‘I don’t try and mastermind it, I hope to try and stay very present and open to what is moving me in the moment. And generally that tends to be something that’s challenging. If it’s not challenging, then why do it?’ she added. The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012. Posing pouts: In a behind the scenes video released by Louis Vuitton, the 32-year-old is seen getting into character for her model moment: pouting, smiling, posing seriously and bursting into giggles Lights, camera: The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012 Primp and prime: The Louis Vuitton campaign, certainly a far cry from her days as Jen Lindley on Dawson’s Creek, had some high-fashion help from hairstylist Sam McKnight and make-up artist by Stephane Marais Louis Vuitton’s latest: The actress models the French fashion house’s new fall collection in the campaign The Louis Vuitton campaign, certainly a far cry from her days as Jen Lindley on Dawson’s Creek, had some high-fashion help from hairstylist Sam McKnight and make-up artist by Stephane Marais. Best known for her roles in Brokeback Mountain and My Week With Marilyn, Ms Williams is currently filming Suite Francaise, based on the novel by Irene Nemirovsky, which follows a blossoming romance between a French villager and a German soldier during the early years of the German occupation in France. The actress discussed her role as Marilyn Monroe, revealing just how seriously she takes each character in the lead up to a film.

From girl-next-door to smouldering Louis Vuitton model: Behind the scenes of Michelle Williams’ first fashion campaign

The stock in industry leader LVMH (LVMH.PA) rose as much as 5.7 percent – their biggest one-day gain in more than three years. LVMH Chief Executive Bernard Arnault, France’s richest man, said in January that Louis Vuitton’s slowdown was voluntary and the brand had put the brakes on opening new shops to preserve its exclusivity. At that time, Arnault publicly admitted for the first time that Louis Vuitton, LVMH’s biggest contributor to profits, was at risk of being too ubiquitous. To counter that perception, Arnault said the brand would move upscale and expand its leather bag offering while pruning its portfolio of LV-embossed canvas bags which make up two third of its business and generate gross margins of around 90 percent. LVMH Finance Director Jean-Jacques Guiony on Friday said Louis Vuitton’s margins rose in the first half, both at the operating and gross level, reversing a decline which analysts estimate started two or three years ago. “People feared that less canvas and more leather could impact Louis Vuitton’s margins,” said Exane BNP Paribas analyst Luca Solca. HSBC calculated that Louis Vuitton’s operating margin fell to 42 percent from 44 percent between 2011 and 2012. RELIEF Sales growth at LVMH’s fashion and leather goods division, of which Louis Vuitton makes up 75 percent of sales, doubled in the second quarter to 6 percent from 3 percent in the previous three months on a like-for-like basis.

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SHOP! Vintage Louis Vuitton & Chanel handbags at Cocosa

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The Louis Vuitton clutches were rectangular in shape and roomy enough to fit normal, daytime purse essentials. LV also featured a small chain strap on a few of the clutches which allowed the handbag to be worn as a daytime clutch or shoulder bag. The chain strap actually dresses up the clutches making the handbag more of a day into evening bag. There were also shoulder bags on Louis Vuitton’s runway which were small in size and slightly square in shape. The shoulder bags offered long chain straps and most of them were free of logos.

Michelle Williams is striking as the new face of Louis Vuitton handbags

Creatures crafted out of Louis Vuitton handbags on display in Chinese megastore The French fashion giant has opened a special ‘zoo’ Located at flagship store in the central Chinese city of Wuhan The zoo houses a total of 23 animals The panda took more than 2 months and 74 Louis Vuitton bags to complete PUBLISHED: 08:14 EST, 31 May 2013 | UPDATED: 09:22 EST, 31 May 2013 130 shares Fashion is all about creativity and luxury label Louis Vuitton get top marks for innovation and all-round fun for their latest stylish project. The French fashion giant has opened a special ‘zoo’ – featuring animals made out of their iconic handbags. The zoo was crafted to celebrate the opening of the brand’s new flagship store in the central Chinese city of Wuhan. Stylish creatures: Animals have been made out of handbags at the new Louis Vuitton store ‘zoo’, in Wuhan, China A bug’s life: This cricket made from Louis Vuitton handbags is one of 23 animals that have been designed The zoo houses a total of 23 animals, including a giant panda, a cricket, an armadillo and a beaver, all located in the atrium of Wuhan International Plaza.

Is this the world’s most stylish zoo? Creatures crafted out of Louis Vuitton handbags on display in Chinese megastore

Lovely lizard: This colourful anole made from Louis Vuitton belts is quite a sight

Vintage Louis Vuitton & Chanel handbags at Cocosa Jan 15th 2013, 15:53 When it comes to vintage designer handbags, Louis Vuitton and Chanel lead the pack. Iconic styles, hero hues and forever shapes and they’re currently on sale at Cocosa.com . The luxury etailer has welcomed an impressive line-up of classic designer handbags to its virtual shelves, complete with their usual purse-pleasing discounts. This sale closes on 20 Jan and some styles are already sold out, so you’ll have to be quick! Will you be shopping this designer handbag sale?

Louis Vuitton handbags Paris Fashion Week spring summer 2011 (Photos)

Hangover remedy Mercy kicks off Fashion Week at Galore pop-up

With bleach blond hair and bold red lips, the look is edgy and nearly gothic, but strikingly beautiful. By Rheana Murray / NEW YORK DAILY NEWS Wednesday, July 24, 2013, 4:04 PM Louis Vuitton Michelle Williams makes Louis Vuittons W bag look even better. With porcelain skin and dark red lips, Michelle Williams made her debut as the fierce new face of Louis Vuitton. The actress will show off two of the luxury brand’s latest handbags the W and the Capucines in striking ads for the fashion house’s fall/winter 2013-14 campaign. Williams, Louis Vuitton Handbags 32, follows in the footsteps of A-listers like Madonna, Scarlett Johansson and Gisele Bundchen, who have all worked with the brand. Louis Vuitton Michelle Williams as the newest face of Louis Vuitton. The campaign is slated to break in Marie Claire France next month, and worldwide in September and October. RELATED: MODELS PLAY PROSTITUTES IN LOUIS VUITTON VIDEO It was photographed by Peter Lindbergh.

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